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American Academy of Ophthalmology: Product and Resource Catalog

purpose: Published two times per year, this is a key marketing and sales communication tool for the AAO. The catalog is distributed at ophthalmic conferences throughout the year, and is mailed out to AAO/AAOE members (U.S. and international), board members and past purchasers.

role: Art directed and designed 76+ page catalog. Worked with account manager and print production manager. Prepared artwork for printing. Used Kodak InSite Creative Workflow System for proofing and approval process. Attended press check.

American Academy of Ophthalmology: Product and Resource Catalog

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