purpose: Published two times per year, this is a key marketing and sales communication tool for the AAO. The catalog is distributed at ophthalmic conferences throughout the year, and is mailed out to AAO/AAOE members (U.S. and international), board members and past purchasers.
role: Art directed and designed 76+ page catalog. Worked with account manager and print production manager. Prepared artwork for printing. Used Kodak InSite Creative Workflow System for proofing and approval process. Attended press check.
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